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Mar
2nd
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Sex and the City on Arena

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With the launch of the Sex and the City movie on Foxtel Box Office, Arena offered viewers the chance to win a car thanks to Toyota. Viewers were able to enter the competition by SMS or online for a chance to win a Toyota Yaris. Be.interactive hosted the SMS entry mechanic and also created a mobile site for entrants to visit for more information, register for a test drive, opt-in to Toyota’s database and download free wallpapers.