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Mobile marketing agency Be.interactive and sister Photon company Brass Tacks are using mobile phones to connect with the thousands of consumers who entered a recent competition for New Zealand Natural. The winner of the “Win a Chance to Scoop $1Million” promotion was given the opportunity to win $1 million by correctly selecting the ice cream tub, from a line up of 100 tubs that contained the cash prize. As a follow up to the competition, a video is being broadcast to the competition entrants via mobile of the final stages of the winner attempting to scoop the prize.
— B&T Online, Monday 4th May 2009
