July 2009
2 posts
The Vine ups site traffic
SYDNEY: Fairfax Digital’s TheVine.com.au attracted a record 457,160 unique browsers and 5,241,874 page impressions in June 2009, according to Nielsen Online. The site has increased its monthly unique browsers by 243% and page impressions by 290% since July 2008.
Top ratings for Australia’s Next Top Model
The live finale of Australia’s Next Top Model last night broke records as Fox8’s most watched show ever.
An average audience of 342,000 viewers tuned into the show or its repeat on Fox8+2, with 680,000 subscribers watching at some point during the broadcast, according to figures from OzTam.
The show – hosted by Sarah Murdoch and won by Tahnee Atkinson – has been the highest rated series on...
June 2009
2 posts
How cellphones, Twitter and Facebook can make... →
Good news for mobile marketing service providers:
Spending on mobile advertising will see strong growth even while other channels suffer during the global recession, according to Juniper Research. Mobile ad spend will grow to $5.7 billion by the year 2014, Juniper forecasts in a report released this week. According to a press release, the firm surmises that according to its research, “The need for engagement with the consumer, and a quantifiable...
May 2009
5 posts
Hard-up Shoppers drawn to competitions
Simon Canning | April 13, 2009
Article from: The Australian
PROMOTIONS and competitions are increasingly being used to entice customers to acquire products they would no longer pay for as household budgets tighten.
Research from interactive and mobile agency Be.interactive suggests a growing number of consumers are entering competitions in a bid to win non-essential items ranging from iPods to...
Can I Get You A Drink
Interactive marketing agency Be.interactive has created a campaign for Diageo targeting restaurant owners and staff, specifically targeting licensed restaurants and cafés. CanIGetYouADrink.com.au is a combined direct mail and online campaign designed to engage restaurant owners and their staff by educating them on Diageo brands, Smirnoff, Bailey’s and Tanqueray and how the spirits are best served...
“Media content company Mcm Entertainment has signed Be.interactive to host their...”
– B&T Online, Wednesday 8th April 2009
“Mobile marketing agency Be.interactive and sister Photon company Brass Tacks are...”
– B&T Online, Monday 4th May 2009
April 2009
16 posts
Be_interactive: Are kids becoming phone addicts? ... →
Be_interactive: oh... i have new background..... →
Be_interactive: LG mobile crowd source design comp... →
Be_interactive: EB Satellite Phone... →
Be_interactive: Nokia N97 Has Just Got Even More... →
Be_interactive: Is the mobile web coming of age?... →
Be_interactive: The Benefits of Mobile CRM -... →
be_interactive: End users, developers seen... →
be_interactive: Mobile's Future Is in Links... →
be_interactive: Hard-up shoppers drawn to... →
be_interactive: Palm hints at new Touchstone... →
be_interactive: Audi and iPhone 3.0 audio... →
be_interactive: share some code... →
be_interactive: Robot vacuum cleaner CW100 with... →
be_interactive: looking for a windows mobile app? ... →
be_interactive: @lightwright glad you enjoyed it! →
March 2009
24 posts
be_interactive: video: The Cellular Revolution... →
be_interactive: Party on carl #frankiesleavingdo ... →
be_interactive: @watto36 at the party... →
be_interactive: Frank and francie... →
be_interactive: Thanks for the memories Frankie!!... →
be_interactive: Apple Australia $300m iPhone boom... →
be_interactive: New YouTube App for Windows Mobile... →
be_interactive: RT @OggieBad 54% of Telstra users... →
be_interactive: some cool augmented reality... →
be_interactive: SXSW 2009 will be known as the... →
be_interactive: slideshare goes mobile... →
be_interactive: Bolt mobile browser a competitive... →
be_interactive: Mobile Web Keeps Growing..... →
be_interactive: http://tinyurl.com/btmdy6 (via... →
be_interactive: mobile comparison shopping service... →
be_interactive: Mapping a New, Mobile Internet... →
be_interactive: Viral Video Chart... →
be_interactive: @watto36 go watto! →
be_interactive: 3D Eyetracking Cellphone Interface... →
be_interactive: More Than Half The World Has Cell... →
be_interactive: Harnessing mobile technology for... →
That's Life!
During February, That’s Life! magazine ran and instant win competition for Valentine’s Day. Readers had the chance to win movie passes, roses and champagne, pink digital cameras and fondue sets by simply calling a 1900 number or sending an SMS. Prizes were awarded using Be.interactive’s instant win system allowing winners to be notified during their phone call or in the reply SMS message if they...
Dance fever has hit Australia!
Ten’s 2009 Series of So You Think You Can Dance launched in February with voting commencing for the Top 20 Contestants. Viewers will again have the ability to vote for their favourite dancer by calling or texting. For the second year, Be.interactive will be managing the voting mechanics and results. A real time web reporting interface is also provided for Ten and FremantleMedia to access voting...
Sex and the City on Arena
With the launch of the Sex and the City movie on Foxtel Box Office, Arena offered viewers the chance to win a car thanks to Toyota. Viewers were able to enter the competition by SMS or online for a chance to win a Toyota Yaris. Be.interactive hosted the SMS entry mechanic and also created a mobile site for entrants to visit for more information, register for a test drive, opt-in to Toyota’s...