SYDNEY: Fairfax Digital’s TheVine.com.au attracted a record 457,160 unique browsers and 5,241,874 page impressions in June 2009, according to Nielsen Online. The site has increased its monthly unique browsers by 243% and page impressions by 290% since July 2008.
The live finale of Australia’s Next Top Model last night broke records as Fox8’s most watched show ever.
An average audience of 342,000 viewers tuned into the show or its repeat on Fox8+2, with 680,000 subscribers watching at some point during the broadcast, according to figures from OzTam.
The show – hosted by Sarah Murdoch and won by Tahnee Atkinson – has been the highest rated series on Aussie subscription TV, up 9% on the previous series which was won by Demelza Reveley.
By mumbrella · July 8th, 2009 at 1:56 pm
Spending on mobile advertising will see strong growth even while other channels suffer during the global recession, according to Juniper Research. Mobile ad spend will grow to $5.7 billion by the year 2014, Juniper forecasts in a report released this week. According to a press release, the firm surmises that according to its research, “The need for engagement with the consumer, and a quantifiable ROI, meant that mobile was increasingly being perceived as a key medium through which to pursue this strategy.” Other findings from Juniper’s new report:
My takeaway: Juniper’s findings underscore the fact that high–and highly measurable–ROI and improved consumer relations have long been a selling point for mobile marketing. For one thing, a decent message-sending platform will let you see how many people received and acted on a marketing offer. Meanwhile, messages to a consumer’s phone–such as a text message–work to foster a sense of personal relationship between a customer and a business or brand.
Simon Canning | April 13, 2009
Article from: The AustralianPROMOTIONS and competitions are increasingly being used to entice customers to acquire products they would no longer pay for as household budgets tighten.
Research from interactive and mobile agency Be.interactive suggests a growing number of consumers are entering competitions in a bid to win non-essential items ranging from iPods to games consoles.
At the same time, Be.interactive managing director Lara Thom said more people from the traditionally promotion-resistant AB demographic were taking part in competitions.
“There has been a significant rise in response rates this year for daily prize giveaways that consumers can no longer afford,” Ms Thom said. “This includes luxury holidays, electronic equipment such as iPods, mobile phones and computers.”
Competitions “have always been popular, but we are seeing real growth in interest now”.
Ms Thom said the last spike in competitions was in 2004, when do-it-yourself and home renovation shows were popular.
“Back then whitegoods and home electronics were popular prizes and people would buy a can of paint to paint the house with a view to hopefully winning a prize.”
The research also revealed that companies were now pitching not just newly unaffordable luxury items, but even pragmatic prizes.
Ms Thom said competitions aimed at baby boomers and families were offering prizes such as cash, petrol and even debt repayment. Competitions aimed at seniors were often offering prizes that could be used as gifts to grandchildren.
“What is really interesting is the broader demographic that is entering competitions. It’s just not the young entering to win, but we are increasingly seeing the AB demographic entering now,” she said. “Money is just not available the way it was.”
Companies were also using competitions and promotions to build valuable databases, she said.
While companies were targeting different demographics through different mediums such as SMS entry, online, email and even the traditional but increasingly less popular clip and post method, they were also working to make competitions more interactive by getting people to visit competition websites multiple times.
Consumers were demanding instant gratification from competitions.
“Some 50 per cent of the campaigns Be.interactive has online at the moment are instant win,” she said.
Interactive marketing agency Be.interactive has created a campaign for Diageo targeting restaurant owners and staff, specifically targeting licensed restaurants and cafés. CanIGetYouADrink.com.au is a combined direct mail and online campaign designed to engage restaurant owners and their staff by educating them on Diageo brands, Smirnoff, Bailey’s and Tanqueray and how the spirits are best served during a meal.
- B&T Online, Monday 18th May 2009
”The iPhone and the BlackBerry are about to become your portable computer and they’re becoming so affordable it’s not just the rich executives in this world who’ve got them”
